3 Helpful Steps to Create Audio Products
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One of the fastest growing arenas of Internet marketing is
audio products. Almost every online marketer can now offer
audio products in the form of CDs and MP3s as a part of their
product offerings, due to the better quality and reasonably
priced technology developments.
Audio products run the gamut from "talking" your ezine, to
podcasts, to CDs to teleseminar recordings. Using audio in
marketing is becoming a popular and profitable means of presenting
products and information and it is also an opportunity for
internet marketers to create mid-level and higher-level products.
1) Preparation
Audio products need to be chockfull of high-quality information
that your prospects and customers will value. It is important
that you do some research beforehand to find out exactly what
your clients need and want.
Research can be done online, by doing surveys, by making
phone calls, by partnering with other experts, and by reading
books and papers on your topic. You can also bring in people
to provide some outside knowledge to add more high-quality
information to the CDs or MP3s you create.
When you choose topics that are of interest to your customers
and clients, you are helping to pick profitable topics. This
will make it easier to have people see the value in your audio
products and hand over their hard-earned money to buy it.
Do not disappoint them - load your audio products with useful,
relevant, and valuable content. Offer them solutions to their
pressing issues or share with some of your expertise to help
teach them.
2) Creation
Take the time to write out an outline of your audio product
before recording a single word. You need to organize your
thoughts into a clear script for your audio. Include all the
major points you plan to cover along with the sub-points that
support them.
You want to make your audio products sound interesting and
keep people's attention. When you write your script, use a
conversational tone and be warm, upbeat, sincere and friendly.
Use the same language you would if you were sitting across
from a friend. You can also include attention-getting quotes,
facts or figures. Asking questions - whether rhetorical or
not - will help keep your listeners' attention, as well as
including stories and anecdotes.
Remember that people learn best when they are engaged and
interested. Write your audio script with this in mind.
Take time to rehearse before you ever record a word. Become
comfortable with the materials you will present, and work
on your control of both the speed and the volume of your voice.
Be sure you are accurate in you pronunciation - especially
of people's names and any website links.
3) Production
One of the strengths that audio products offer is the chance
for people to feel they know you better and faster by hearing
your voice - as opposed to just reading your words. Remember
to relax and use an informal, friendly, everyday speaking
style. Pay attention to the volume of your voice - you want
people to be able to hear you clearly but you don't want to
deafen anyone!
Don't speak in a monotone and ensure you inject enthusiasm
and excitement into your voice. If you're not passionate about
what you're talking about, then you can't expect your listeners
to feel much either.
Don't skimp when it comes to your audio gear. Set the goal
of producing only high-quality, professional audio products
for your internet marketing business. Conduct research on
all equipment and tools before you buy. Check online for product
comparisons and then go see for yourself. You will be amazed
at the difference in quality a few more dollars can mean to
your recording efforts.
Don't release any audio product until you have reviewed
it, edited it, and you are sure that all aspects of your final
CD or MP3 are professional and of the best quality you can
do.
Follow these suggestions and help make your audio marketing
as impactful and memorable as possible for your prospects
and clients.
Jody Gabourie, The Small Business Marketing Coach, teaches
small business owners and entrepreneurs how to take action
with their marketing in order to get more results and more
profits. To learn all about her unique "done-for-you" ebooks
called Ready Made Marketing Plans? and to sign up for her
FREE special report, ezine and articles, visit her site at
http://www.JodyGabourieMarketingCoach.com
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