8 Steps to Use Audio on Your Website
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In the past, audio was typically used on websites as background
music to increase the "WOW!" factor, but it didn't
really help in communicating with customers.
These days it's a different story. With broadband becoming
ubiquitous and streaming audio technologies getting more advanced,
you can now easily convey spoken word over the web. Well crafted
audio messages can help you add a personal touch to your website
which will make customers feel closer to you.
The presence of your voice welcoming customers, answering
questions, or describing the benefits associated with your
product or service can boost customer confidence in ways that
text and images alone can't.
Most people have computers capable of playing streaming audio
and will find it a refreshing change from boring text. Increased
use of the internet along with improved technology now make
it easy for you to add streaming audio to your website and
create that personal bond with your customers.
Reasons Why You Should Have Audio on Your Site
1. Customers remember what they hear more than what
they read. Did you know that people remember only 20% of what
they read while they remember an astonishing 70% of what they
hear? That's three and a half times more! Your audio message
will help you to stick into the minds of your customers longer.
2. Audio boosts your credibility. The sound of your
voice adds personality to your website and helps customers
identify with you. Customers buy from people who they feel
they know and trust, and using audio can help you achieve
this.
3. Audio keeps customers on your site longer. Audio
can keep customers on your site longer and you give you more
time to make the sale. It can be used as an additional resource
or tool for customers to familiarize themselves with your
product or service while browsing your site.
4. Audio increases your subscription rate. Using a personal
audio message to get customers to sign up for your newsletter
can raise subscription levels by up to 400% more than using
traditional subscription marketing techniques. You can also
use audio as a part of an online course that people can subscribe
to. The lesson that includes an audio in our free online meditation
course gets opened most, leads to the largest number of sales
and receives the best feedback.
5. Audio enhances newsletters, ezines and blogs - which
leads to profits. You can spice up your newsletter, ezine
or blog by using audio to provide special tips or product
updates that keep customers interested and motivated to buy.
6. Audio puts you light years ahead of your competitors.
Using audio successfully on your site gives you a competitive
advantage. Most internet businesses overlook using this effective
marketing tool so be sure you're not one of them!
7. Audio is easy to use. Being able to put audio on
your website isn't limited to just techies - anyone can do
it! Many of the programs available don't even require you
to know HTML or flash. They're designed to be user friendly
so you shouldn't have any problems taking your website to
the next level.
8. Audio is cheap. You can add audio to your site for
as little as .95. More advanced audio solutions will only
cost you around - a small price to pay considering the many
benefits it provides to your website and your customers.
In short, audio gives you an edge over your competitors and
allows you to build a personal bond with your customers in
a way that's not possible with traditional websites. When
customers feel they know you and can identify with you, they
will be more likely to buy from you.
About the Author
Bjorn Brands is a successful entrepreneur who transitioned
from having his own building company to a great online business.
Check out his site and see for yourself how his FREE course
can help you do the same at http://www.moneyacces.com
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