What Is Creative Commons?
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Streaming audio has a variety of uses that can help you win
more customers and increase your profits. Some of the most
powerful ways you can use streaming audio on your site are
for:
Welcome Messages
A personal introductory message about yourself, your business,
and your products can help orient customers, create transparency
into your business, and build trust between you and your customers.
Site Maps
Tell customers where they can find things on your website
and direct them to important parts of the site where you want
them to go (towards your product).
Quick Tips
Share inside tips and tricks with your customers that will
enhance their online experience. Over 80% of customers will
click on a link to a tip because they know it offers useful
information that will save them time.
Instructions
You can provide quick and easy instructions to your customers
by placing audio buttons on your site. Explain what you want
them to do and they will listen. Assurances Study your site
statistics to see which page(s) customers are seeing before
they leave your site.
Is there something on the page that may make customers hesitant
to continue, such as a subscription form or a payment link?
An audio clip explaining your payment process or privacy policy
can help you reassure nervous customers and put their fears
to rest.
A testimonial with a photograph is more credible than a testimonial
without one. If you have a photograph and use an audio message,
you will be greatly increasing the power of those testimonials.
Prospective customers will feel even more confident about
buying your product or service. Teleconferences and Seminars
Streaming teleconferences and seminars can attract customers
interested in the topic (and hopefully in your product or
service) as well as those who, due to geographical or time
constraints, were unable to attend.
Thank You Messages
Audio in emails or on order confirmation pages is a good way
to personally thank customers for buying from you. It will
help you build customer loyalty and increase the chance of
repeat sales.
Building Trust
Offer an audio statement of your guarantee. Or, even better,
record a personalized audio introduction to your bonus. Some
merchants claim that this helps build trust and credibility
as the visitor gets to better identify the 'real' person behind
the site.
No matter how you use streaming audio on your website, you
must have a well prepared message and good delivery. Keep
your voice animated and use a conversational style rather
than a formal tone. Your voice is what humanizes you and what
your customers relate to. Above all, just be confident and
be yourself!
Don't Forget To Do This When
Using Audio... Refer to the checklist below before you finalize
your streaming audio message:
1. Keep your message short and to the point. Don't
waste time with long audio. Introduce yourself and your site,
make your pitch, point customers in the right direction, and
then stop.
People have short attention spans so you don't want to overload
them with too much information. Instead, you can break apart
long audio and use it in relevant pages throughout the site.
2. Speak at a normal volume. You don't want to speak too
loudly when recording your audio. The sound could get distorted
or it may seem as though you're shouting. Speak at a normal
tone and customers can always increase the volume if necessary.
It's therefore a good idea to have a volume scroll bar among
your audio buttons.
3. Let customers control playback. Don't assume your
customers want to hear your audio right away and launch it
as soon as they arrive on a page. You never know where they
are accessing from or what other sounds they may already have
going on in the background. Simply invite customers to click
and you'll be surprised by the surprisingly large number who
are driven by their curiosity and will click on your link.
4. Include a Play, Pause, and Stop button. Sometimes
customers don't have time - or the desire - to listen to your
entire message. And sometimes they need to listen to it one
more time to catch something they missed. Let customers take
control and put a play, pause, and stop button on your audio.
5. Include a picture. Customers like to see something
while they're listening. Include a picture of yourself above
your audio buttons so they have something to look at and can
match your face with your voice. This will help you add a
personal touch.
6. Listen to your audio before it goes up on your site.
These little streaming audio tips will help you win more customers
and increase your profits.
About the Author
Bjorn Brands is a successful entrepreneur who transitioned from
having his own building company to a great online business.
Check out his site and see for yourself how his FREE course
can help you do the same at http://www.moneyacces.com
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